Vicky Britton, Senior Client Lead, Search & Social Media Intelligence – Oracle Life Sciences

Vicky is a specialist in digital insights for healthcare market research, with a five-year focus on innovative online data analysis techniques . At Oracle Life Sciences, she utilises social media and Google search analytics as powerful data sources to accelerate market research in the life sciences sector. Her tailored methodologies meet the specific demands of healthcare and have been successfully implemented across commercial and RWE research domains.