Prof. Talya Miron-Shatz is an accomplished scientist who over the past decade worked with Nobel Laureate Daniel Kahneman at Princeton University, taught consumer behavior at Wharton, and now heads the Center for Medical Decision Making. She consults pharma companies – Pfizer, Johnson&Johnson, BMS, Novartis, Abbvie, startups, media agencies – Edelman PR, FCB Health, PulseCX, and InTouch Solutions, and developers: Samsung, NantHealth. Leads advisory boards, and is an inspiring public speaker.