Dr Lloyd Humphreys, Managing Director, Cogniss. Lloyd is an accomplished digital health leader who brings an invaluable mix of commercial acumen and clinical background to Cogniss. Lloyd started his career in the NHS working as a clinical psychologist before going on to found Breaking Free Online, the world’s first digital therapeutic for addiction. An NHS Innovation Accelerator alumnus, Lloyd has led and scaled multiple disruptive, industry-first businesses in healthcare, including Patients Know Best, the world’s first patient-controlled medical record; Silvercloud, the first to market online therapeutic solution; and ORCHA Health, which launched the UK’s first Digital Health Formulary.