Carol Lucarelli, OMRON – As a talented marketing director, gifted problem solver and inspiring team leader with more than 20 years of experience marketing consumer goods, I am always seeking ways to put consumer insights, merchandising know-how and product development to work for an organization that has the vision to leverage category management, shopper marketing and customer relationships.
What makes me different? It boils down to my thoughts on communication and the key role it plays in a successful organization. Good ideas become great when communicated to the right people—teammates, customers and consumers. When information is shared broadly it empowers an organization. And the way to keep best practices most effective is to subject them to continuous improvement with input from key stakeholders.